Pengaruh Orientasi Kewirausahaan, Etika Bisnis, dan Kemitraan Terhadap Kinerja Usaha Pelaku UMKM Teh Poci di Kabupaten Jember

Abstract

This study aims to analyze the influence of entrepreneurial orientation, business ethics, and partnership on the business performance of Teh Poci MSME actors in Jember Regency. The background of this study is based on the increasing number of MSMEs in Jember Regency, accompanied by tighter business competition, requiring business actors to improve their performance in order to survive and grow sustainably. This study employed a quantitative approach using a survey method. The population of this study consisted of Teh Poci MSME actors in Jember Regency, with purposive sampling used as the sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results show that entrepreneurial orientation has a positive and significant effect on business performance, indicating that innovation, proactiveness, and risk-taking are able to improve business success. Business ethics also have a positive and significant effect on business performance through the application of honesty, responsibility, and concern for consumers. In addition, partnership has a positive and significant effect on business performance as it expands access to resources, marketing opportunities, and business support.